Technology today continues to grow at a magnificent rate. So significant, in fact, that experiences on your favorite website or app probably consume a considerable portion of your down time. Other online activities – such as watching TV, ordering food and managing money – are largely digitized activities today, whose user experiences are only getting better.
But while online experiences flourish, the offline world remains a struggle. Finding a parking spot, waiting on a restaurant check and navigating through festival crowds are the same headaches they’ve always been. Mobile technology, on one hand, is eroding much of this pain, through the advent of order ahead, check deposit capture and digital ticketing. Additionally, augmented reality (AR) and geolocation are playing pivotal roles in delivering connected experiences in previously offline environments – as seen with Snapchat geofilters and Pokemon Go.