Monthly Archives: November 2014

Using Digital Receipts to Facilitate Loyalty Program Enrollment

Last holiday season, I wrote about the potential of digital receipts for driving consumer engagement; through embedded PFM features and integrated social media channels. Unfortunately for merchants, the value proposition of these features is limited. Instead, they are more focused … Continue reading

Posted in Digital Marketing, Payments, Retail | 1 Comment

Mobile in Dining: A Branded Approach – Part II

In November 2013, I wrote about quick service restaurants (QSRs) and their preference accepting mobile payments and engaging with customers through a proprietary, branded app – as opposed to a third-party app like PayPal or Apple Pay. Sure enough, branded … Continue reading

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Protecting Fragile Customer Experiences in the Mobile Channel

Starbucks has long been a leader in digital-based customer experiences and loyalty – with a mobile agenda to continue that dominance for years to come. The coffee chain has been testing functionality related to pre-ordering and delivery for months, which … Continue reading

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Retailers Look to Beacons for Enhancing In-Store Customer Experience

We have reached the day and age where a critical mass of consumers perform in-store shopping with smartphone in hand. Consumers use smartphones to communicate with friends, discover new outlets and, for the true tech geeks, pay in stores. With … Continue reading

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