Category Archives: Food & Dining

The Mirroring Worlds of Personal Health and Finance

As humans, we consume. Our bodies were built to consume so that we can remain alive. We consume a Potbelly sandwich for lunch so that we have energy to make conscious decisions and perform at a high level at work. … Continue reading

Posted in Big Data, Finance, Food & Dining, Health, PFM | Leave a comment

Mobilizing a Powerful Customer Experience

As any marketer will tell you, modern-day technology has created opportunities for brands to engage with customers in ways that were previously unthinkable. With the use of geo-location and push notifications within smartphones, communication can be made with the customer … Continue reading

Posted in Digital Marketing, Food & Dining, Retail | 2 Comments

Mobile in Dining: A Branded Approach – Part II

In November 2013, I wrote about quick service restaurants (QSRs) and their preference accepting mobile payments and engaging with customers through a proprietary, branded app – as opposed to a third-party app like PayPal or Apple Pay. Sure enough, branded … Continue reading

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Protecting Fragile Customer Experiences in the Mobile Channel

Starbucks has long been a leader in digital-based customer experiences and loyalty – with a mobile agenda to continue that dominance for years to come. The coffee chain has been testing functionality related to pre-ordering and delivery for months, which … Continue reading

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Square Emphasizing the Importance of Niche in Payments

In five short years, San Francisco-based Square has evolved from a mere utility for cab drivers into a legitimate player in payments. While still focused on its core revenue-generating mobile point-of-sale (mPOS) solution, the company has also expanded into proximity … Continue reading

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The Merchant Headache in Proximity Payments

Much thought has gone into consumer sentiment on mobile wallets and how to drive their adoption at stores like Kroger, Old Navy and Walgreens. Often lost in the hours spent embedding loyalty features and optimizing security platforms is consideration for … Continue reading

Posted in Food & Dining, Payments, Retail | 1 Comment

App Review: Wisely Merchant Recommendation

The latest personal financial management (PFM) app on the market doesn’t want you to spend your money at just any old shop – it wants to choose your visits Wisely. Addressing both merchant recommendations and financial wellness, Wisely collects transaction … Continue reading

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