Category Archives: Retail

Introducing Differentiated Product Offerings in Banking

Fitbit did it with fitness challenges. Snapchat is doing it with lenses and geofilters. Uber will do it with Trip Experiences. This critical component of the customer experience is engagement. After providing customers with a good deal on your product … Continue reading

Posted in Banking, Digital Marketing, Payments, PFM, Retail | Leave a comment

Mobilizing a Powerful Customer Experience

As any marketer will tell you, modern-day technology has created opportunities for brands to engage with customers in ways that were previously unthinkable. With the use of geo-location and push notifications within smartphones, communication can be made with the customer … Continue reading

Posted in Digital Marketing, Food & Dining, Retail | 2 Comments

Pondering “Foursquare Banking” by American Express

In an earlier post, I proposed that banks could enhance transaction account products by partnering with fintechs or other technology companies that have a competitive advantage in delivering rich, consumer-centric experiences through digital channels. By integrating the solutions of a non-bank … Continue reading

Posted in Banking, Big Data, Digital Marketing, Payments, PFM, Retail, Social Media | Leave a comment

Reimagining the Transaction Account

The lines between consumer and financial worlds have drawn closer over time. This began several decades ago with mass adoption of credit cards, as banks got their first glimpse into daily consumer activity and habitual spending. Uber, Disney Magic Bands … Continue reading

Posted in Banking, Big Data, Payments, PFM, Retail | 1 Comment

How Banks Can Remain Relevant in the Mobile Wallet Race

A once-fragmented mobile wallet ecosystem has evolved into a spectrum of definitive players that intend to be the consumer’s go-to payment method in physical stores, a space loosely defined as “proximity payments”. The evolution of this space has raised a … Continue reading

Posted in Payments, Retail | Leave a comment

The Digital Receipt as a Gateway for Customer Acquisition

In 2014, I wrote about the potential for using digital receipts to expedite loyalty program enrollment. My viewpoint has been that the real-time push notification, leveraged in the context of everyday retail purchases, is a powerful tool for merchants, consumers … Continue reading

Posted in Big Data, Payments, PFM, Retail, Uncategorized | Leave a comment

Decoupled Debit a Rewards Jackpot for Consumers

It has been frequently rumored since its 2014 inception that Apple Pay would roll out a rewards program for users of its digital payment service – likely as a means of driving adoption and establishing Apple Pay as the default … Continue reading

Posted in Banking, Digital Marketing, Retail | Leave a comment