Category Archives: Social Media

Pondering “Foursquare Banking” by American Express

In an earlier post, I proposed that banks could enhance transaction account products by partnering with fintechs or other technology companies that have a competitive advantage in delivering rich, consumer-centric experiences through digital channels. By integrating the solutions of a non-bank … Continue reading

Posted in Banking, Big Data, Digital Marketing, Payments, PFM, Retail, Social Media | Leave a comment

Using Facebook Bots to Route Insights Back to the Customer

As millennials begin to make up a larger proportion of the consumer base, there will be heightened expectations on businesses to inform their customers of relevant information in real-time using the mobile channel. One way that many providers have responded … Continue reading

Posted in Banking, Big Data, Payments, PFM, Social Media | Leave a comment

Time for Banks to Play on Social Providers’ Turf

A major component of customer acquisition, customer retention and overall sales growth is being where your customers are. Prior to the introduction of smart technology, that meant large branch networks that allowed customers to conduct their daily banking activities without … Continue reading

Posted in Banking, Payments, Social Media | Leave a comment

Facebook Poised to Make a Splash in P2P Payments

A larger population of smartphone-toting consumers has naturally translated into greater demand for digital alternatives to checks. While the person-to-person (P2P) payments market is still very fragmented, we’ve seen several players emerge over the past twelve months. Aside from the … Continue reading

Posted in Payments, Social Media | Leave a comment