Category Archives: Digital Marketing

Introducing Differentiated Product Offerings in Banking

Fitbit did it with fitness challenges. Snapchat is doing it with lenses and geofilters. Uber will do it with Trip Experiences. This critical component of the customer experience is engagement. After providing customers with a good deal on your product … Continue reading

Posted in Banking, Digital Marketing, Payments, PFM, Retail | Leave a comment

Mobilizing a Powerful Customer Experience

As any marketer will tell you, modern-day technology has created opportunities for brands to engage with customers in ways that were previously unthinkable. With the use of geo-location and push notifications within smartphones, communication can be made with the customer … Continue reading

Posted in Digital Marketing, Food & Dining, Retail | 2 Comments

Pondering “Foursquare Banking” by American Express

In an earlier post, I proposed that banks could enhance transaction account products by partnering with fintechs or other technology companies that have a competitive advantage in delivering rich, consumer-centric experiences through digital channels. By integrating the solutions of a non-bank … Continue reading

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Decoupled Debit a Rewards Jackpot for Consumers

It has been frequently rumored since its 2014 inception that Apple Pay would roll out a rewards program for users of its digital payment service – likely as a means of driving adoption and establishing Apple Pay as the default … Continue reading

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Using Digital Receipts to Facilitate Loyalty Program Enrollment

Last holiday season, I wrote about the potential of digital receipts for driving consumer engagement; through embedded PFM features and integrated social media channels. Unfortunately for merchants, the value proposition of these features is limited. Instead, they are more focused … Continue reading

Posted in Digital Marketing, Payments, Retail | 1 Comment

Mobile in Dining: A Branded Approach – Part II

In November 2013, I wrote about quick service restaurants (QSRs) and their preference accepting mobile payments and engaging with customers through a proprietary, branded app – as opposed to a third-party app like PayPal or Apple Pay. Sure enough, branded … Continue reading

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Retailers Look to Beacons for Enhancing In-Store Customer Experience

We have reached the day and age where a critical mass of consumers perform in-store shopping with smartphone in hand. Consumers use smartphones to communicate with friends, discover new outlets and, for the true tech geeks, pay in stores. With … Continue reading

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Loyalty Programs: Clear Skies-Turned Cloudy

Loyalty programs have been around for ages but few consumers outside of the consulting crowd actively think about how their hotel stays and credit card spend return to them in the form of rewards dollars. By flying with United, we … Continue reading

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